Privacy Policy

Privacy Policy -
The policy aims to clarify latalia´'s transparency regarding our handling of your personal data at various times during your visit to This privacy policy has been updated and clarified in accordance with the new terms of GDPR * which enter into force on 25 May 2018. This must clearly explain the collection, processing and changes regarding your personal information. It is important that you understand and take note of our privacy policy so that you feel safe in our processing of your personal information. * The General Data Protection Regulation (European Parliament and Council Regulation (EU) No. 2016/679, abbreviated GDPR (General Data Protection Regulation) is a new EU regulation that will enter into force throughout the EU on 25 May 2018. GDPR replaces the Swedish Personal Data Act (PUL) Personal data What is a personal data? A personal data is all kinds of information that can be directly or indirectly linked to a person who is alive.Also encrypted data and different kinds of electronic identities such as IP addresses is personal data if it can be linked to natural persons. The person responsible for the processing of personal data is Latalia AB. If you change, you need to contact us immediately at the email address below: What does a processing involve? Processing of personal data is all that happens r with the personal data. Every action that is taken with a personal data is a processing and this regardless of whether it takes place automatically or not. Common treatments can be counted during storage, registration, collection, deletion, transfer and processing. For what purpose is my personal data collected? Latalia works for transparency and follows Swedish law and confidentiality when it comes to handling personal data. When you visit, we will collect information about you after your approval. The information we collect has different purposes and certain personal information is required for us to be able to fulfill a purchase agreement with you as a customer. If you use or purchase any of our services, sign up for newsletters, or participate in any of our events, for example via social media or advertisements, some of your information is registered. We can also get information about you through our partners with whom we have a business relationship. We do not collect any information without your approval and with certain consents we also store where in your visit you approved this and how you consented. When you visit us, we encourage you to read our policy on cookies, which is linked to in the information box during your visit with us. With your consent, you can integrate with us and with the help of our technology and partners, we learn what interests you so that you can find what you are looking for faster. When you shop with us, sign up for newsletters or in any way use the services we provide such as our live chat, we collect information about you in order to give you a personal shopping experience. We keep the information about you only as long as the purpose of the collection applies.We use the information for this:
  1. Purchase agreement, invoicing and delivery
  2. Customer care and future contacts with you such as warranty issues and complaints
  3. Market Analysis and Market Information
  4. Advertising and marketing for us and third parties
  5. When required by law or in legal proceedings or disputes
  6. Develop, test and maintain systems
  7. Customer Surveys
  8. Accounting
Who can we share your personal information with? When necessary and in order for us to be able to offer our online services, we share your information with companies that become personal data assistants for us. These companies help us with, for example:
  1. Transportbolag (Postnord, DHL)
  2. Payment Solutions (Klarna, Shopify Payments)
  3. Marketing (Facebook, Instagram, Google Analytics, etc.)
  4. T-services (Companies that handle the necessary operation, support and maintenance)
When your personal data is shared with personal data assistants, it is only for purposes that are compatible with the purposes for which we have collected the information (eg to be able to fulfill our obligations under the purchase agreement or adapt offers based on your interests). What are the consumer's rights after you have consented? Right to deletion You can request that your personal data be deleted. Please note that we may have the right to deny your request if there are legal obligations that prevent us from immediately deleting certain personal data. In some cases, we also need to ask control questions to ensure that we delete information about the right person.
  • If you object to direct marketing.
  • The data are no longer necessary for the purposes for which they were collected or processed.
  • Personal data is being processed illegally.
  • Personal data must be deleted in order to fulfill a legal obligation to which we are subject.
Right to correction You can request that your personal information be corrected if the information is incorrect. Within the framework of the stated purpose, you also have the right to supplement any incomplete personal data. Right of access Remember that you have access to retrieve information that we store about you at any time. You have the right to know what we store, for what purpose and for how long we store this information. Right to object to a certain type of processing You always have the right to avoid direct marketing and to object to any processing of personal data based on a balance of interests. Legitimate interest In cases where we use a balance of interests as a legal basis for a purpose, you have the opportunity to object to the treatment. In order to continue to process your personal data following such an objection, we need to be able to show a compelling justified reason for the processing in question that outweighs your interests, rights or freedoms. Otherwise, we may only process the data in order to establish, exercise or defend legal claims. Payment We use Klarna as a payment partner and they give our customers the opportunity to pay in several ways. Regardless of which way you choose to pay, your information is provided and protected by Klarna. This is to be able to fulfill a purchase agreement. Here you can also choose to be "remembered automatically" or "blocked", which means that your payment information is not saved and auto is filled in with each purchase. At checkout, you will find our and Klarna's purchase terms to be able to complete the purchase even more securely. Newsletter We would like to use e-mail in our communication with you as a customer. By agreeing to your personal information being used for this purpose, you may receive news, VIP sales and fashion news. If you want to unsubscribe from this newsletter in any way, you have the chance to do so every time you receive a newsletter by clicking on "unsubscribe" at the bottom of the email. You can also contact Mobile service When you agree that we save your mobile number for information and marketing purposes, you have the opportunity at each mailing to unregister. You can also contact us at and we will help you further. Social Networks If you follow, or interact with us on any of our pages on third-party social media such as Instagram, Facebook or Pinterest, the information you provide will also be covered by their personal data management and confidentiality. Cookies and our partners need to collect information about your use of our online services using cookies. These small text files are sent by us to your device so that we can remember you the next time you visit us. Cookies build a picture of your interests and needs and how exactly you use our website. These text files also allow us to ensure that we send other relevant information in marketing such as offers and internet-based advertising. The cookies that you accept that we use, we will also share with our partners to be able to develop our online services and become better at creating the right content. Information we may collect is name, home address, e-mail, telephone number, IP address, purchase history, search criteria, browser when you visit us, how long you stay on the site, location-based data, language, previous purchases and in some cases we may also contact you in the phase after the purchase is completed. Can you control the use of cookies yourself? Yes. Your browser or device allows you to change the settings for the use and scope of cookies. Go to the settings of your browser or device to learn more about how to adjust the settings for cookies. Examples of things you can adjust are blocking all cookies, accepting only first-party cookies or deleting cookies when you close your browser. Keep in mind that some of our services may not work if you block or delete cookies. More information about cookies and settings in your browser can be found at You can also read more about cookies and advertising on the internet at