Privacy Policy

Privacy policy -
  The policy aims to clarify latalia's transparency regarding our handling of your personal data at various times during your visit to This privacy policy has been updated and clarified according to the new terms of the GDPR* which will come into force on 25 May 2018. This shall clearly explain the collection, processing and changes regarding your personal information. It is important that you understand and take part in our privacy policy so that you feel secure in our processing of your personal data. *The General Data Protection Regulation (European Parliament and Council Regulation (EU) No. 2016/679, abbreviated GDPR (General Data Protection Regulation)) is a new EU regulation that comes into force throughout the EU on May 25, 2018. GDPR replaces the Swedish Personal Data Act (PUL) Personal data What is personal data? Personal data is any type of information that can be directly or indirectly linked to a person who is alive, including encrypted data and various types of electronic identities, e.g. IP addresses is personal data if it can be linked to natural persons. The personal data controller for the processing of personal data is Latalia AB. You have the right to obtain free of charge information about which personal data appears about you in our operations. If you believe that any information about you is incorrect or should changes, you need to contact us immediately at the email address below: What does processing include? Processing of personal data is everything that takes place r with the personal data. Every action that is taken with a personal data is processing and this regardless of whether it takes place automatically or not. Common treatments can be counted under storage, registration, collection, erasure, transmission and processing. For what purpose is my personal data collected? Latalia works for transparency and follows Swedish law and confidentiality when it comes to handling personal data. When you visit, we will, after your approval, collect information about you. The information we collect has different purposes and certain personal data is required in order for us to complete a purchase agreement with you as a customer. If you use or buy one of our services, register for newsletters, or participate in one of our events, for example via social media or advertisements, some of your data is registered. We may also receive information about you via our partners with whom we have a business relationship. We do not collect any data without your consent and in the case of certain consents, we also store where in your visit you consented to this and how you consented. When you visit us, we invite you to read our policy on cookies, which is linked to in the information box when you visit us. With your consent, you can integrate with us and with the help of our technology and partners, we learn what interests you so that you can find what you are looking for faster. When you shop with us, register for newsletters or in any way use the services we provide such as our live chat, we collect information about you in order to provide you with a personalized shopping experience. We retain the information about you only as long as the purpose of the collection applies.We use the information for this:
  1. Purchase agreement, invoicing and delivery
  2. Customer care and future contacts with you such as warranty matters and complaints
  3. Market analyzes and market information
  4. Advertising and marketing for us and third parties
  5. When required by law or in legal proceedings or disputes
  6. Develop, test and maintain systems
  7. Customer surveys
  8. Accounting
Who can we share your personal data with? When it is necessary and in order to be able to offer our online services, we share your data with companies that become personal data assistants for us. These companies help us with, for example:
  1. Transport companies (Postnord, DHL)
  2. Payment solutions (Klarna, Shopify Payments)
  3. Marketing (Facebook, Instagram, , Google Analytics etc.)
  4. T-services (Companies that manage the necessary operation, support and maintenance)
When your personal data is shared with personal data processors, it is only for purposes that are compatible with the purposes for which we have collected the information (e.g. to be able to fulfill our obligations under the purchase agreement or customize offers based on your interests). What rights does the consumer have after you have consented?   Right to deletion You can request to have your personal data deleted. Please note that we may have the right to refuse your request if there are legal obligations that prevent us from immediately deleting certain personal data. In some cases, we may also need to ask verification questions to ensure that we are deleting  information about the right person.
  • If you object to direct marketing.
  • The data are no longer necessary for the purposes for which they have been collected or processed.
  • The personal data is processed in an illegal manner.
  • The personal data must be deleted to fulfill a legal obligation to which we are subject.
Right to correction You can request that your personal data be corrected if the information is incorrect. Within the scope of the stated purpose, you also have the right to complete any incomplete personal data. Right to access Remember that you have access at any time to retrieve information that we store about you. You have the right to know what we store, for what purpose and how long we save this data. Right to object to certain types of processing You always have the right to avoid direct marketing and to object to all processing of personal data based on a balancing of interests. Legitimate interest In cases where we use a balancing of interests as a legal basis for a purpose, you have the opportunity to object to the processing. In order to be able to continue processing your personal data after such an objection, we need to be able to show a compelling legitimate reason for the current processing that outweighs your interests, rights or freedoms. Otherwise, we may only process the data to establish, exercise or defend legal claims. Payment We use Klarna as a payment partner and they give our customers the opportunity to pay in several ways. Regardless of which way you choose to pay, your data is provided and protected by Klarna. This is to be able to complete a purchase agreement. Here you can also choose to be "automatically remembered" or "blocked", which means that your payment details are not saved and are automatically filled in with every purchase. In the checkout you will find our and Klarna's terms and conditions of purchase in order to be able to complete the purchase even more safely. Newsletter We would like to use e-mail in our communication with you as a customer.By having consented to your personal data being used for this purpose, you will receive news, VIP sales and fashion news. If you wish to unsubscribe from this newsletter in any way, you have the chance to do so each time you receive a newsletter by press "unsubscribe" at the bottom of the email. You can also contact    Mobile Service When you agree to us saving your mobile number for information and marketing purposes, you have the option with each mailing to unregister yourself. You can also contact us at  and we will help you further. Social Networks If you follow or interact with us on any of our pages on third-party social media such as Instagram, Facebook or Pinterest, the information you provide will also be subject to their personal data management and privacy. Cookies and our partners need to collect information about your use of our online services using cookies. These small text files are sent by us to your device so that we can remember you the next time you visit us. Cookies build a picture of your interests and needs and how exactly you use our website. These text files also enable us to ensure that we send other relevant marketing information such as offers and internet-based advertising. We will also share the cookies that you approve of us using with our partners in order to be able to develop our online services and become better at creating the right content. Information we may collect is name, home address, email, phone number, IP address, purchase history, search criteria, browser when you visit us, how long you stay on the site, location-based data, language, previous purchases and in some cases we may also contact you in the phase after the purchase has been completed. Can you control the use of cookies yourself? Yes. Your browser or device allows you to change the settings for the use and scope of cookies. Go to your browser or device settings to learn more about how to adjust cookie settings. Examples of things you can adjust are blocking all cookies, accepting only first-party cookies or deleting cookies when you close your browser. Please note that some of our services may not work if you block or delete cookies. More information about cookies and settings in your browser can be found at You can also read more about cookies and advertising on the internet at